More than you might expect — and that’s not a caveat, it’s a requirement for a good outcome.

A custom website or brand project is one of the most collaborative things a business will undertake. We bring the strategy, the creative direction, the design and the development. But we can’t bring your business knowledge, your stakeholder opinions, your existing assets, or the internal decisions that only you can make. That’s the partnership — and it only works when both sides show up for it.

In practical terms, what this means is having a single, dedicated point of contact on your side. One person with the authority, the availability and the organisational reach to gather feedback, supply assets, approve copy, manage internal sign-offs and keep the project moving. When that person exists and is genuinely committed to the role, projects run well. When they don’t, or when that responsibility is distributed or deprioritised, timelines stretch and outcomes suffer.